WWW.MELONCOYOTE.ORG
Journalism to Raise Environmental Awareness
Grassroots Bulletin on Sustainable Development in Northwest Mexico
Why Melóncoyote?
Our project dates back to 1994, when “Journalism to Raise Environmental Awareness” (abbreviated PECE in Spanish) was formed. In 2004, PECE played a role in the founding of the national professional organization The Mexican Environmental Journalist’s Network. In 2005, when we started the first grassroots journalism project in the Gulf of California, our team chose the name Melóncoyote because it is a species emblematic of the region at the heart of our mission.
The Coyote Melon, known in Spanish as melón coyote or calabacilla (which includes the species Cucurbita palmata, C. cordata, C. digitata and C. foetidissima) is a wild perennial gourd that is resistant, versatile, beautiful, useful and native to the sandy soils that characterize the Gulf of California zone. The coyote melon is found in the region’s seven states: Baja California Sur, Baja California, California, Arizona, Sonora, Sinaloa, and Nayarit. A vine, Coyote Melon has an immense root that guarantees its survival against hard times while its long stems serve to anchor the soil in fragile areas.
The indigenous peoples of the area, bearers of the region’s traditional wisdom, describe the plant and how it is used. As medicine, it is bitter, but effective. As a musical instrument, it makes a beautiful rattle. Its seeds provide oil and a flour which contains a high level of protein. Its shell is ideal as a container for all matter of things. Because of all of these traits, and because it is an integral part of the food chain and one of the principal foods of the coyote, they named it “Coyote Melon”.
Our team of collaborators chose this name because it is a plant found throughout the region, and in doing so, we wanted to stress our intention to create a large-scale communications medium, capable of spreading (on a regional level) the news about efforts being made towards sustainability. With this symbolic name to represent our work, we are sending a clear message about our respect for the land and the sea, as well as for the ancestral cultures and customs of the region. We see the establishment of this medium for education and dissemination as something urgent, given the idiosyncrasies of the region. We have conceived this project as being an integral element of the environment, something positive like the Coyote Melon.
Faced with the challenges of growth in the region—a low population density, its recent political incorporation into the national government, a high degree of natural attraction and its proximity to the strong investment sector of the United States—we understand the implications of the pressures for development. Dealing with these challenges and pressures will require informed citizens who have the chance to participate in the decisions that affect their land, water, air, biodiversity and their future. We invite others to join with us, to participate in building this medium and to fight for a stable future for the region.
All work on behalf of Melóncoyote is voluntary.
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